Here is Russel Brunson’s presentation at Grant Cardone’s 10X Growth Conference. It’s an eye opening presentation on how to use funnels in any kind of business. Funnels are the new and better way to create websites. Websites should drive sales. Websites should NOT be a nice pretty online business card. Websites should make you Money.
Be sure to stay and watch the “Whoever Can Spend the Most Money to Acquire a Customer Wins” segment (starts about 16:48 in the video).
Funnels are revolutionary. Contact us for a consultation on building a funnel for you.
You have spent all this time and money on a new website. It's your baby. It's bright and shiny and in your eyes beautiful. You gingerly launch it into the world with the hopes that everyone will see it and Ahhh so cute, and millions will buy your product and make you rich. Yet as you watch the traffic stat all you see is nothing, zero, zip, nada. Your website that you spent so much time and effort on does nothing.
The reason is because there are billions of other websites out there that are competing for traffic also. It's worse that finding a needle in a stack of needles. Unless somehow they learn about your site and specifically come looking for it they will never find you. At least not the people you are looking, Not your potential customers.
You have to drive traffic to your site in order for your site to be successful and profitable. Here is a great summary from the people at Teachable about driving traffic to your precious website.
Let's talk about some of the most effective method to build traffic.
SEO
Search engine optimization is one of the best ways to build free traffic to your site. Organic or not paid ad listing are are preferred by 70% of people using a search engine. The problem is that very few people get past the first page of a search.
The old joke goes, "Where is the the best place to hide something you don't want found? On the second page of Google".
Ranking on the first page of Google takes work, hard work, or using someone like Allied Pixels to do the work for you. That work is well worth it. Once you get to the first page all that traffic that comes into to your site is then free. You are not paying per click or per impression. Sure it cost to get to the first page and stay there but it is much less than paying for each click as you do in PPC advertising.
Speaking of PPC or pay per click that is our next effective traffic builder.
Pay Per Click (PPC) Advertising
If you want to get traffic immediately and not wait for SEO to raise your ranking or if you want get traffic now as you are waiting for SEO, PPC is a way to get fast traffic to your website or landing page.
Many online marketers base their whole business on pay per click advertising. This type of traffic generating marketing encompasses a variety of sources to generate ads.
The process will vary from provider to provider but generally the idea is that your create an ad. The ad is placed in front of traffic from a variety of sites, Google, Facebook, Bing, LinkedIn, Instagram or private websites. When the viewer clicks on the ad they are directed to your website or offer. The price varies from platform to platform, and can be charged per click or per so many impressions (views or showing of your ad).
As long as you have an effective funnel (process that leads to sales), PPC can be an excellent source of loads of high quality and profitable traffic to your site.
Social Media Marketing
Social media can be a great source of traffic to your website, but like SEO it will take time to build. Most social media sites offer their form of PPC advertising but what I am talking about here is using social media to create and build an audience.
You will need to spend time creating post and interacting with others on social media. Social media needs to be a subtler form of marketing. Offering education and quality information needs to happen before you ever broach the subject of sales.
Some platforms like Facebook will not allow certain topics or offer from being placed on their site. It's all about building the community and keep what is best for the members in mind.
As you build your social media following you can make announcement about events and things of interest and then direct them back to your website.
Social media is a great traffic source but for free traffic but it will take work to build your presence. Allied Pixels can take some of the work from you and assist you in the process.
Email Marketing
Many people say the money of online marketing is in the list. Your email lists is your gold mine. These are people who have given you permission to market to them on a continual basis. The goal of getting traffic to your site is to get people on your email lists so you can market to them.
The most expensive part of generating traffic is getting someone to your site the first time. Whether it's PPC or the time, money and effort of SEO or social media, all those resources were used to get them to your site. Once they are there, you want to capture them so you can now re-market to them over and over again. That's where your list comes in.
You need an effective way to capture and re-market to your website visitors. Usually this involves some type of free offer to ethically bribe them to be on your mailing list. A form offering them to join your mailing list doesn't cut it any more. People get too much email. For them to part with their precious email address in this day of spam you need to give them something of value. Coupons, discounts, or free stuff like e-books or t-shirt or contest drawings need to used to get them to give your their email.
You need an system that will capture those addresses and deliver the promised goodies to them. You should have a system that then puts them in a stream of emails that come to them spread over time with interesting content and offers. All this should be automated and segmented. There are a variety of email list providers out there. We can help you set up a system that works for you. It can be simple or as complicated as needed.
Another marketing method that is newer on the scene is messenger bot marketing. Most of you are familiar with Facebook Messenger. It's that chat program that you can talk back and forth within Facebook.
Did you know that you can automate your messenger profile with a bot so that it can respond to inquiries from your Facebook business page and even understand requests and give people specific information they ask for.
It can be use to broadcast informational messages to your messenger contacts and even setup with a drip campaign that can create a whole set of pre-created posts that will be sent out over a schedule. This schedule can be run over days or weeks.
You can even setup your messenger bot to be on your website to answer questions when visitors come to your site.
I talked about chatbots in an article on Chatbot Marketing and mentioned the benefits they can provide to your business.
This is just scratching the surface of getting traffic to your website. If you would like help in getting traffic to your site you can contact us here at Allied Pixels to get a full marketing audit of your website.
If you want your website to be as successful as possible, there are a lot of different factors that you need to take into account. Which of these is most important all depends on who you ask, but one thing that we universally know to be highly important is ‘trust’.
Google wants to provide its users with answers. This is one of its main services, and if Google can’t do it, then people will look elsewhere – such as Bing – to get what they’re looking for. But in order for Google to provide answers, it needs to know which sites it can trust.
The results pages are not ‘curated’, meaning that Google doesn’t have a team to actually check the content. That means that it needs to start recognizing sites that deliver popular answers in a programmatic, algorithmic manner.
How can you make sure that this all works so that your site is considered one of the ‘trusted’?
The Right Links
The first and most important way to accomplish this is with the right links profile. You need to attract links from sites that Google already trusts – but how do you know what sites those are?
One strategy is to look at Google’s ‘In the News’ section. Here, Google highlights breaking stories by sharing posts from popular news sites and sites in that niche. This is a very important tip because in order for Google to share that content as news, it must already have a high amount of trust for those sites – and this will rub off on you to a great deal.
Another tip is when possible, to try and get a link from a .edu or .gov domain. Google likes these sites because they have obviously got a certain amount of credibility and by aligning yourself with them, some of that credibility is likely to rub off on you as well!
Branding
Another useful tip is branding. Google loves brands and has shared this information openly in the past. If your site name is currently the same as your keyword – rather than a catchy company name – then you’re doing yourself a disservice. Yet building a brand can be a daunting challenge. One way is to align your site with other brands by partnerships, certifications and joint ventures.
Likewise, you should also try to get links from other big brands. Google knows brands like Coca-Cola, like the BBC and like The Verge and that means they can pass on a lot of credibility.
Degrees of Separation
Of course it’s not exactly easy to get links from the BBC, or from the biggest sites in your niche that Google is featuring. So what can you do if you’re still ‘small fry’?
One answer is to think of this as a game of ‘degrees of separation’. If you can’t get a link from the BBC, then getting a link from a site that has a link from the BBC can work a great deal!
Researching Backlinks
How would you know what links a site has pointing to it? Easy, utilize a backlinks tool. What's more, this has the benefit of enabling you to inquire about absolutely which links worked for the greatest companies in your specialty… with the goal that you can create similar ones!
