Tag: social media

The Guide to Social Media Marketing

Facebook Image on Phone

Social Media is about the online community. Most of the the sites are totally put together by the community-based input, interaction, as well as web content sharing. It is interaction, which enables individuals or company to share or create details, concepts, photos, video clips, and many other things.  Social media marketing is about fitting in these communities while at the same time marketing your business.

62% of the marketers from different areas have reported a favorable change in their advertising projects and also efforts after they began to utilize social networks as a foundation of most of their campaigns.

More than one billion pictures were transferred to Instagram a year.

Around 161 million minutes a month are spent on portable online networking applications around the world.

A current research study uncovered that over 67% of Facebook clients like a company's web page to obtain a discount coupons.

Here are some stats on the active users of social media:

  •  Facebook Has greater than Than 2 Billion Daily Active Users
  • Youtube has 1.5 billion monthly active users.
  • WeChat has 889 million monthly active users.
  • Instagram has 700 million monthly active users.
  • Twitter has 328 million monthly active users.
  • Snapchat has an estimated 255 million monthly active users.

How to Decide what Social Media Sites to Use

Social media websites like Facebook, Twitter, YouTube and also Instagram have actually ended up being the go-to social networking sites for millions of social media marketing hopefuls. The question is, just how can you select the finest social media platform for your service?

Consider your objectives

Creating and maintaining a social media sites presence takes lots of effort. Because of this, recognizing what you want to attain with your social networks channel will certainly aid you choose the ideal system. The goal is to engage your consumers as well as enhance earnings. While the utmost goal of every organisation is to generate revenue, different companies have various objectives for their social media sites plan. Recognizing what you intend to achieve will help you in picking the very best network for your organisation's demands.

Know who your target market is

Since you recognize just what your end goals are, you need to understand who you're aiming to reach. It is simple to locate where they your target audience hangs out when you have a defined target audience. People between the ages of 18-34 hang around on brand-new social websites like Snapchat, while elder people can be discovered on sites like Twitter, Facebook and Google+. Look at where your competitio spend their time as well as where they obtain the most interaction, if you're not sure.

Discover exactly what your audience desires

Figure out what thrills your audience most on social media. If you are unclear, see exactly what other similar companies are doing and also what results they obtain from their audience.

Establish exactly what you have time for

Keeping a social media marketing presence takes a great deal of effort. Choose one that you will be able to do easily and continually. Some platforms are time-consuming to maintain, while others would take less of your time to keep up. If you only have so many hours every day for social media, keep your reach limited to 1 or 2 social networks that will certainly make the most effect. Consider outsourcing your social media monitoring.

There you have it! Our ideas on how to pick the best social media channel for your company. Whatever your option, we can help you to select a system that will certainly assist you accomplish your business goals and also reflect your company values.


Generating Content for Social Media Marketing

Reddit.com is a fantastic area for social media inspiration. Numerous users hop on Reddit everyday to go over every sort of message and subject. It's all separated into sub-reddits where you can study your niche and get lots of ideas! The most effective part is, by examining the statistics on a subject, you can see exactly how popular it is prior to writing about it.

Feedly.com is a website that helps you focus your study. You could search journals, YouTube networks, blog sites, and also set up keyword alerts. You can arrange all of the sources that you choose. When on Feedly, you'll invest less time looking for exactly what you require!

It uses content curation services as well as content marketing automation. Scoop.it enables you to embed web content in your site, add your very own ideas to a message, share web content on your social media, and it also search by keywords.

Alltop.com takes a step up from a basic search engine to curate the day's most popular headings in a given category. ​

​There are a variety of other sources to research and locate information to write about.  Be sure it is trending and relevant to your products or services.

women at laptop

Creating a Social Media Content Schedule

Social network seems to be an essential evil when it pertains social media marketing for your company, particularly if you count heavily getting warm leads online. With tons of social networks applications are readily available, a social networks timetable is a useful device to prepare what to share when.

Below is ways to develop a social networks web content routine:

1. Existing social networks visibility.

Examine exactly what accounts in social networking sites you already have, as well as what web content they have. Which of them are valuable? What can you do to boost them? Are there any social properties that are completely worthless? Determine whether to deal with enhancing them or leave them out.

2. Content types

The type of material you are wanting to use to advertise your service is a critical point of organizing your efforts. Outstanding content must be compelling as well as relevant to your solutions and products. Be reasonable concerning expenses to create content. That especially includes time.

3. Tracking tools

Analytics applications are must for any type of social media marketing project, permitting you to measure the results of your work. Spend some time to research what monitoring tools match your strategy the best. Depending on what platform you choose, keep in mind your services you will needs.

4. Priority networks

You can't manage all existing social networking sites. Examine the demographics of your target market and content types you could produce.  This will aid you to choose only systems that work for your plan. Set the metrics you want to track.

5. Actions

Specify your future activity for each and every of the systems of you choose. In addition to posting your content, social media sites makes it possible to interact directly with your customers, thought leaders, and trailblazers of your industry. ​Systems can be automated such as chat or messenger bots to handle some of the direct contact with customers and leads.

6. Set up

In planning the schedule of your social posts, remember that too many blog posts may frustrate individuals.  In scheduling your activities, aim to educate individuals as well as offer sales info.  Advertising articles need to alternating with insightful, educational  and enjoyable ones.

7. Time

Be practical; social media marketing is time-consuming. Aiming to execute your social networks marketing project flawlessly, can find you investing many hours on social websites.

You might intend to include some milestones into your timetable. In monitoring your progress, you'll have the ability to see what works well and what doesn't.  

woman at laptop

How To Get Web Traffic From Social Media Marketing

Building a large amount of web traffic for your blog site calls for some preparation as well as a bit of organization. The process comes at an expense, either in time or by paid ads. It's evident that the social media marketing can aid improve your web traffic but just what are the best networks to use and why? The more visibility on social networks the more website traffic you are likely to get. ​

Here are some of the steps you could use of to raise your website traffic by social media marketing.

Integrate visuals in your presentation
A great impression is essential. The impression you make aids your audience make their very first choice. The brain uses up to a hundredth of a second to evaluate a things, the more attractive your discussion is, the better. Stats may  it, but they bore people.  Messages with visuals have 600% more interactions than those with just text.

Make your discussions easy to share
Individuals follow the path of least resistance.  Put plugins and social media buttons on your articles to make it easy for your target market to share your content. This also enhances your web traffic. Utilizing plugins allows your target market to share your web content without leaving the web page.

Improve your Search Engine Optimization abilities
The fact that your content is shareable and readable is not all that matters. Your material needs to be easy to find and to show up on search engines as well as social media. Your online presence is more important that the discussion itself. Ultimately your website traffic is what makes you money.

All in all your writing matters when it comes to claiming a larger share of web traffic for your blog sites. Apart from the visuals, the SEO friendly content and also shareable web content, you must also pay attention to your target market's mood.

Getting more web traffic for your blog site as well as your website, requires some preparation and a little bit of organization. It's obvious that the social media marketing could increase your web traffic. The more often your presence is really felt on social media, the more web traffic you are most likely to obtain. 

How to Get Traffic to Your Website

two laptops

Without traffic your website is stillborn

You have spent all this time and money on a new website.  It's your baby.  It's bright and shiny and in your eyes beautiful.  You gingerly launch it into the world with the hopes that everyone will see it and Ahhh so cute, and millions will buy your product and make you rich.  Yet as you watch the traffic stat all you see is nothing, zero, zip, nada.  Your website that you spent so much time and effort on does nothing.  

The reason is because there are billions of other websites out there that are competing for traffic also.  It's worse that finding a needle in a stack of needles.  Unless somehow they learn about your site and specifically come looking for it they will never find you.  At least not the people you are looking,  Not your potential customers.

You have to drive traffic to your site in order for your site to be successful and profitable.  Here is a great summary from the people at Teachable about driving traffic to your precious website.

Let's talk about some of the most effective method to build traffic.


Ranking Chart Image

Search engine optimization is one of the best ways to build free traffic to your site.   Organic or not paid ad listing are are preferred by 70% of people using a search engine.  The problem is that very few people get past the first page of a search.  

The old joke goes, "Where is the the best place to hide something you don't want found?  On the second page of Google".  

Ranking on the first page of Google takes work, hard work, or using someone like Allied Pixels to do the work for you.  That work is well worth it.  Once you get to the first page all that traffic that comes into to your site is then free.  You are not paying per click or per impression.  Sure it cost to get to the first page and stay there but it is much less than paying for each click as you do in PPC advertising.

Speaking of PPC or pay per click that is our next effective traffic builder.

Pay Per Click (PPC) Advertising

If you want to get traffic immediately and not wait for SEO to raise your ranking or if you want get traffic now as you are waiting for SEO, PPC is a way to get fast traffic to your website or landing page.

Many online marketers base their whole business on pay per click advertising.  This type of traffic generating marketing encompasses a variety of sources to generate ads.  

The process will vary from provider to provider but generally the idea is that your create an ad.  The ad is placed in front of traffic from a variety of sites, Google, Facebook, Bing, LinkedIn, Instagram or private websites.  When the viewer clicks on the ad they are directed to your website or offer.   The price varies from platform to platform, and can be charged per click or per so many impressions (views or showing of your ad).

As long as you have an effective funnel (process that leads to sales), PPC can be an excellent source of loads of high quality and profitable traffic to your site.

Social Media Marketing

Social media can be a great source of traffic to your website, but like SEO it will take time to build.  Most social media sites offer their form of PPC advertising but what I am talking about here is using social media to create and build an audience. 

You will need to spend time creating post and interacting with others on social media.  Social media needs to be a subtler form of marketing.  Offering education and quality information needs to happen before you ever broach the subject of sales.   

Facebook Image on Phone

Some platforms like Facebook will not allow certain topics or offer from being placed on their site.  It's all about building the community and keep what is best for the members in mind.

As you build your social media following you can make announcement about events and things of interest and then direct them back to your website. 

Social media is a great traffic source but for free traffic but it will take work to build your presence.  Allied Pixels can take some of the work from you and assist you in the process.

Email Marketing

Many people say the money of online marketing is in the list.  Your email lists is your gold mine.  These are people who have given you permission to market to them on a continual basis.  The goal of getting traffic to your site is to get people on your email lists so you can market to them.

The most expensive part of generating traffic is getting someone to your site the first time.  Whether it's PPC or the time, money and effort of SEO or social media, all those resources were used to get them to your site.  Once they are there, you want to capture them so you can now re-market to them over and over again.  That's where your list comes in.

You need an effective way to capture and re-market to your website visitors.  Usually this involves some type of free offer to ethically bribe them to be on your mailing list.  A form offering them to join your mailing list doesn't cut it any more.  People get too much email.  For them to part with their precious email address in this day of spam you need to give them something of value.  Coupons, discounts, or free stuff like e-books or t-shirt or contest drawings need to used to get them to give your their email.

You need an system that will capture those addresses and deliver the promised goodies to them.  You should have a system that then puts them in a stream of emails that come to them spread over time with interesting content and offers.  All this should be automated and segmented.  There are a variety of email list providers out there.  We can help you set up a system that works for you.  It can be simple or as complicated as needed.

I talked about this process in the article on Attraction Marketing.  

Man at computer doing SEO

Messenger and Bot Marketing

Another marketing method that is newer on the scene is messenger bot marketing.  Most of you are familiar with Facebook Messenger.  It's that chat program that you can talk back and forth within Facebook.  

Did you know that you can automate your messenger profile with a bot so that it can respond to inquiries from your Facebook business page and even understand requests and give people specific information they ask for.

It can be use to broadcast informational messages to your messenger contacts and even setup with a drip campaign that can create a whole set of pre-created posts that will be sent out over a schedule.  This schedule can be run over days or weeks.

You can even setup your messenger bot to be on your website to answer questions when visitors come to your site. 

I talked about chatbots in an article on Chatbot Marketing and mentioned the benefits they can provide to your business.

This is just scratching the surface of getting traffic to your website.  If you would like help in getting traffic to your site you can contact us here at Allied Pixels to get a full marketing audit of your website.