Tag: seo tampa

Is SEO Dead?

Tombstone Image

Don't Write the Obituary yet

Over the previous years,SEO has been declared dead countless times.
SEO was declared useless first when Panda hit the scene and alternatively when the Penguin update was unveiled. Those had been algorithm modifications that altered the manner that Google ranked and organized the content it discovered. Those updates penalized and de-listed a massive variety of web sites and in reality cost many businesses thousands of dollars – even destroying their businesses in lots of cases.

All of the techniques that had once reliably worked to help a internet site climb the ranks – posting hyperlinks on link directories and writing content with lots of keywords – turned into unexpectedly getting sites banned.

Search engine optimization was declared dead by many a naysayer, stating that it was no longer the most effective method for traffic due to the fact the antique techniques no longer worked. This was due to the fact Google made it clear that it didn’t want to see human beings trying to manipulate the variables and cheat the system. Each time someone finds a way to ‘beat’ Google and get to the top, the probabilities are that Google is going to adapt and punish them.
Really, that’s entirely what search engine optimization is about?

Laptop Image

How Have things changed?

Of course human beings adapted and created new techniques to deal with this. For a long time, this meant depending almost purely on ‘visitor posts’, which are posts that a author creates on some other internet site with links embedded to their website. The web site owners get free content material and the post creators get a link back to their site – everyone wins. This manner, showed that creators had been partnering with the best manufacturers on the web and they could be taken seriously as a end result.

However even visitor posting can get you into trouble. Matt Cutts, who works at Google, came right out and stated that over-reliance on visitor posting could get your web site penalized too. Why? because it’s obvious that you’ve once again been trying manipulating the machine.

If every single one of your posts takes the same format and layout and they’re all on similar blogs… well then it's going to look as though you’ve ‘performed a deal’ with the weblog creator.
Which you have…

And now Google is getting extra complex and strategic in its technique. Google is considering such things as bounce rates, personalized searches and a variety of other criteria.  Those are all factors that we haven't been able to manipulate in many instances. Or at a minimum have no direct to way to manipulate.

Ranking Chart Image

Is SEO still worth it?

So, is SEO in reality useless? Is it better to depend upon social media advertising, which appears to be growing all of the time?
The answer is yes and no.

SEO isn’t useless and in reality, it hasn’t even changed. The trouble is our interpretation of search engine optimization and what it suggests to us.

Search engine optimization isn’t trying to trick Google. Search engine optimization is operating in conjunction with Google. SEO means doing the things it takes to increase your probabilities of rating highly in the search engines like Google, without getting into trouble.
If that means changing your web site to a blue color scheme to decrease bounces, then this is search engine optimization.

And if the method method you are counting on for traffic is social media marketing, then that is great because SEO ​uses social media as one of its ranking factors.

A great SEO provider knows this and ought to be able to offer a cohesive and comprehensive advertising and marketing strategy that takes numerous factors into consideration.

Your SEO campaign should be part of of a bigger marketing plan that is fitted to your specific needs and desires.

What is SEO?

Allied Pixels Background Image

In this video we discuss what Search Engine Optimization is and some of the factors that affect search engine ranking.


What is Search Engine Optimization (SEO)?

When you type something into Google, Bing or some other search engine, to begin a search, you are looking for something.

We will talk about Google because Google is the 800 pound gorilla of the search engine field, they handle over 80% of the searches.

Google wants to provide the best possible result to that search so that you like the result and will use them again. They make money when people like you use their product, and especially when you click on the ads (the top and bottom listing that are labeled as an Ad). They present sites in order of their special program or algorithm based on how relevant they think the site is to the search you conducted. They base this on a variety of information, such as:

  • Contents of your site
  • Who links to your site
  • How long people stay on your site
  • The number of clicks going through to your site
  • and a whole bunch of other factors.

What does that mean to you the website owner?

Looking at it from the website owners perspective, SEO is the process of getting the search engines to rank your site higher on the list by giving them the things that their algorithm sees as important.

We do this by making changes to your site such as:

  • Creating keyword focused pages
  • Creating keyword specific content
  • Obtaining links to your site from sites that Google sees as authoritative
  • Restructuring pages on the website for SEO
  • Optimizing website code for SEO
  • Optimizing existing content for SEO
  • Listing of the site across main search engines, social networks and directories
  • Creating and distributing relevant content to link back to the site
  • Mobile optimizing
  • And many more things.

SEO works to make your site rank higher based on what Google is looking for in an authoritative site for your specific topic or keywords.